Roadmap to Local SEO Success [Infographic]

Including relevant search engine optimisation (SEO) tactics and viable contact information are deemed to be two of the most important steps towards creating a high quality, engaging, and usable website.

local seo 32 easy to follow steps

Following this roadmap infographic, from 99medialab, of 32 steps on local SEO success can guide you in generating a website that is well designed and mobile-responsive.

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Online Learning, Apprenticeship Training and Further Education Websites Review

As the year draws to a close, many people are thinking ahead to 2017 to start improving their work skills or gaining new knowledge and study to enhance their job prospects. Many may even be thinking about changing career. Businesses too might wonder how they can access training to help their employees’ career development.

Educational Websites Review

The opportunities seem endless, for both vocational in-house training or for online courses, so we’ve taken a look at what’s available, globally and locally. As the websites are the go-to place when doing research, we were keen to see how the different organisations present their offerings.

As there are so many courses out there, we’ve decided to focus on 2 main categories: online “improvement” courses, and those that offer in-work career training for young people, mainly through apprenticeships and Further Education.

Here are a few we selected:

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Email Marketing – How to Get Opened, Read and Responded to [Infographic]

We all know the feeling of opening your message box to find 100 spam memos and several irrelevant promotional emails. Read on for great email marketing tips.

how-to-write-a-marketing-email-marketing

Surveys suggest that 40% of adults report to ‘never read’ marketing emails, whilst a staggering 80% of US adults receive unnecessary emails weekly!

So how do we create an email that is practically guaranteed a read?

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Top 8 Natural Skincare Ecommerce Websites

One of our team is prone to being bitten by bugs – comes with living next to a river I suppose!

In her search for natural, additive free products to treat her itchy skin she found 8 great natural skincare ecommerce websites (and hopefully a cure).

We thought we’d share her thoughts…

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10 Top Tech Tools to Supercharge Your Content Marketing

Content marketing strategy for business in 2016 (and beyond) needs to be effective. The modern day marketer’s time is almost exclusively – and in many cases is exclusively – taken up by deploying online campaigns. We need a Facebook presence, a Twitter presence, a presence on LinkedIn, Pinterest, Instagram and all the rest.

10 Top Tech Tools - myCloud Media

And here we find a problem – creating content isn’t always easy. In fact, it can be pretty time-consuming, which is why many businesses outsource. And even when the content – be it a new blog post, a product promotion, a competition, an email newsletter, a YouTube video or whatever – has been created, creating a strategy to ensure it gets shared as far and wide as possible isn’t the easiest thing to do in the world either.

There are so many things to consider: When is the best time to post? How many times a day/week/month/year should I post any one piece of content? Is the title optimised for the highest amount of clicks? Is the CTA (call to action) strong enough? What about the SEO (search engine optimisation)?

In short, when it comes to content marketing, there are many, many things that need to be just right to ensure that each piece we deliver returns the most valuable results. This is no mean feat – but thankfully there are a number of marketing tools out there that can help refine our efforts to a keen art form.

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Social Network Recommendations Make Men Reach for Their Wallets

When it comes to shopping, you’d be mistaken for thinking that women would win hands down. According to research released by market research company Harris Interactive UK, when it comes to spending influenced by social networks and ads, men are beginning to vie for the title of ‘big spender’.

Social Media Ads and Recommendations

According to the report, men are more likely than women to be influenced by recommendations from friends on social networks, while women are more likely to be influenced by social media ads rather than tips from friends.

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How Small Businesses Can Use Local Mobile Marketing

These days, there a number of tools that small and medium sized businesses (SMEs) can use in their marketing strategies, and if you have a mobile app or mobile website, there are some specific local mobile marketing tactics that you can adopt based on a customer’s location.

How-Small-Businesses-Can-Use-Local-Mobile-Marketing

Carrying out marketing on a local level is one of the best ways to do business with customers, and shouldn’t be overlooked. We have outlined some of the most useful approaches that can help you in your marketing efforts in this article.

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Why Mobile Marketing Is Outperforming Social Media Marketing

Thanks to the proliferation of smartphones these days, it’s perhaps little wonder that mobile marketing is becoming an increasingly popular way for brands and companies to reach their audiences. Perhaps what’s more surprising is that some studies show it can be as much as 50% more effective than social media marketing, and is more effective than email marketing.

Why Mobile Marketing Is Outperforming Social Media

More and more companies are realising that mobile marketing makes sense; it’s also one of the most affordable channels, meaning that they are seeing a clear return on investment from it.

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How Will Wearable Tech Affect App Development?

Whereas the development of mobile technology was once thought to be the new frontier of the IT industry, it has since progressed so rapidly that it’s become the fastest growing IT market of the past ten years.

With this in mind, the latest newcomer to the IT scene – wearable technology – could have a similarly colossal impact on the industry. Recent products launched by Apple and Android – such as Apple’s sleek and highly-coveted Apple Watch – show just how far the tech has already come, with developers keen on making them as useful as possible for consumers, while also being a desirable product in themselves.

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New Google Algorithm Is Putting Mobile Friendly Websites First

It’s been hailed as more significant than both Panda and Penguin; Google’s latest algorithm change, due to come into force on April 21, is going to put mobile optimisation well and truly in the spotlight.  If you do not have a mobile friendly website, you are going to lose out – FACT.

google friendly mobile websites

Mobile usability has been an important part of Google’s algorithms, helping users to find mobile-friendly sites by ranking them higher on search results pages than their non-optimised equivalents.

Until now, however, these factors have been fairly ambiguous and somewhat limited – many simply did not know what factors were being used to rank mobile sites and how many were affected by the rules, which led to a sort of complacency where companies did not feel in any rush to optimise their sites.

Google Search Via Mobile  = 50+%

But as a recent Google Blog post notes, mobile and tablet devices are becoming an even greater part of our everyday lives and account for a significant proportion of internet browsing all over the world. And Google plays a big role in this trend – a 2014 study conducted by comScore found that 60% of all Google searches were carried out on a mobile device.

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Cutting Through The Noise Of Social Media To Deliver Great Customer Service

Social media is a busy world, with more than 500 million tweets a day and 1.2 billion people using Facebook. It’s the virtual playground where people create, share and communicate content all the time and, while this gives brands a wide array of opportunities to boost their army of followers, it’s often the reason why they sometimes find it hard to decide what actually deserves their attention. There is just too much noise on social media and companies are increasingly challenged to respond as quickly and efficiently as they do via phone and e-mail.

caring-for-customers-in-a-noisy-social-media

Here’s how things in the social media customer service landscape currently trend, at least according to Five9. The call centre software expert recently compiled an infographic based on research carried out with the International Customer Management Institute (ICMI) that shows how both people and companies use (or don’t use) social media for customer service.

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Tips To Boost Social Media Engagement

If you work in the field of marketing, chances are you are well aware of the crucial importance of social media for your business. Real-time interaction plays a key role in brand awareness, visibility and reputation but managing all these can be very hard if you cannot engage your audience.

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Engagement doesn’t only mean the number of likes and followers a business has – what matters is the way consumers actually respond to your messages. There are various ways to boost engagement and what you should do mostly depends on your goals. However, there are a few things that will always do your social strategy good and they have been set out in a new infographic by Exact Target.

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World Cup Boosts User Activity On Social Media

June 17, 2014

The FIFA World Cup has been among the most eagerly anticipated events of 2014 and has not disappointed, but this year the experience promises to be a bit different.

World Cup 2014 - Social Media Survey

The main reason for that is the rise of mobile social media and the many football fans that will turn to various devices and channels to follow their favourite team and stay up-to-date with everything that happens during the tournament. This potentially impressive rise in user activity on social and mobile channels during the games makes many believe that Brazil will attract an even bigger number of viewers than the Olympics in Sochi.

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The Ultimate Guide To Creating Viral Social Media Content

June 3, 2014

What makes content go viral on social media? It’s a tricky question, but many marketing professionals are able to craft compelling content that gets plenty of shares every single time.

Perfect Viral Share

Figures from AOL and Nielsen suggest that more than 27 million pieces of content are shared online every day. With so much information, it’s astonishing that any piece of content gains enough popularity to go viral.

Gryffin Media believes that use of “the right balance of ingredients” is at the core of creating shareable content. This means addressing the right emotions, picking the right format and length for your content and employing the right visuals. The online marketing specialist has delved more deeply into the subject, presenting in an infographic the key elements of a viral social media post.

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Tips For Social Media Success From The Pros

May 29, 2014

Marketers are tapping various social media channels to boost traffic to their websites, to turn strangers into customers and promoters of their business and to spur greater engagement on these networks. Sometimes their methods work, but sometimes they fall flat.

Pro Tips For Social Media Success

ReferralCandy recently looked at the advice put forward by marketing strategist, speaker and best-selling author Jay Baer, setting out some of the most essential points from his Social Pros All-Stars book in which he interviewed 27 top enterprise digital marketers.

Before anything else, take time to build a presence on social media. Today, being on Twitter, for instance, is akin to maintaining a web page ten years ago. Social networks are a medium that marketers can no longer ignore.

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Top Tools For Managing Social Media Accounts

May 26, 2014

You might be one of the many brands already using social media to promote their business and you’ve probably come to realise its power to boost user engagement, loyalty and profits.

14 Tools for Managing Social Media

But you might also be one of those brands that never find the time to nurture their social media presence and get real benefit from using the medium. Automating certain elements of the process could be the solution to cutting the time your marketing strategy requires and getting things right more quickly.

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2014 Social Media Trends – Infographic

May 15, 2014

Social media is now part of the marketing mix of most companies, from small organisations to large enterprises.

Social Media Trends 2014

They tweet on Twitter or post content on Google+, share images on Instagram and Pinterest, nurture their Facebook and LinkedIn profiles or post videos on Vine and YouTube. But despite often being active on more than one social media platform, many marketers are still anxious about the relatively unsatisfactory outcomes they get from their social media efforts.

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How Social Media Competitions Influence Consumers

May 6, 2014

Social media is a hot topic these days, especially among marketers, who can no longer afford to ignore the power of social networks.

Influencing Consumers - Social Media Competitions

As marketers develop their social media skills, they are also boosting the level of consumer engagement with competitions, which can be a cost-effective way of creating brand awareness, generating new sales and improving customer loyalty.

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Facebook “most marketing friendly” Social Media Platform [Study]

29 April, 2014

Social media channels are great places to boost brand awareness, connect with specific audiences and drive traffic to key content. Each social media platform has its own benefits and downsides and each has its own unique audience.

Facebook Most Marketing Friendly Study

That’s why strategically choosing which social media outlet your brand should join is critical to ensure that you target your efforts towards the channels your potential customers use. It’s worth getting to know each network so that you can choose the best form for your particular message and content.
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Social Media, Your Business and the Law

April 24, 2014

With social networking spreading around the world at remarkable speed and becoming a key platform for communication with consumers, an increasing number of companies are adding social channels to their marketing mix, recent figures reveal.

Social Media - Business - Law

Today, 89% of companies use social media to increase their brand exposure, while two-thirds tap social platforms to boost traffic.

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