75% Projected Growth in Mobile Marketing –
Mobile has had a huge impact in the world of marketing and is no longer treated as an emerging channel. We take a look at a few of the mobile marketing trends to watch in 2014.
Given the solid 75% growth projected in mobile marketing this year, it is now a vital component in digital marketing strategies, along with social media.
Today, nobody is questioning the importance of mobile anymore and it wouldn’t be wrong to say that 2013 was the year of mobile, with its significance moving from pure-play mobile businesses to digital media giants such as Facebook and Google, which introduced mobile advertising tools this year and enjoyed unprecedented growth as a result. While it’s difficult to foretell the factors driving mobile advertising going forward, it still makes sense to give it a try and take time to think about what 2014 could hold for mobile marketers.