Posts tagged with "Facebook"

Tips To Boost Social Media Engagement

If you work in the field of marketing, chances are you are well aware of the crucial importance of social media for your business. Real-time interaction plays a key role in brand awareness, visibility and reputation but managing all these can be very hard if you cannot engage your audience.


Engagement doesn’t only mean the number of likes and followers a business has – what matters is the way consumers actually respond to your messages. There are various ways to boost engagement and what you should do mostly depends on your goals. However, there are a few things that will always do your social strategy good and they have been set out in a new infographic by Exact Target.

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World Cup Boosts User Activity On Social Media

June 17, 2014

The FIFA World Cup has been among the most eagerly anticipated events of 2014 and has not disappointed, but this year the experience promises to be a bit different.

World Cup 2014 - Social Media Survey

The main reason for that is the rise of mobile social media and the many football fans that will turn to various devices and channels to follow their favourite team and stay up-to-date with everything that happens during the tournament. This potentially impressive rise in user activity on social and mobile channels during the games makes many believe that Brazil will attract an even bigger number of viewers than the Olympics in Sochi.

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How Social Media Competitions Influence Consumers

May 6, 2014

Social media is a hot topic these days, especially among marketers, who can no longer afford to ignore the power of social networks.

Influencing Consumers - Social Media Competitions

As marketers develop their social media skills, they are also boosting the level of consumer engagement with competitions, which can be a cost-effective way of creating brand awareness, generating new sales and improving customer loyalty.

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Facebook “most marketing friendly” Social Media Platform [Study]

29 April, 2014

Social media channels are great places to boost brand awareness, connect with specific audiences and drive traffic to key content. Each social media platform has its own benefits and downsides and each has its own unique audience.

Facebook Most Marketing Friendly Study

That’s why strategically choosing which social media outlet your brand should join is critical to ensure that you target your efforts towards the channels your potential customers use. It’s worth getting to know each network so that you can choose the best form for your particular message and content.
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How Women And Men Use Social Media And Mobile

April 8, 2014

Social media and mobile technology now play a vital role in every aspect of our lives, serving as a natural extension of any digital presence.

Women and Men Social Media and Mobile

As the world continues to embrace the two channels, the ways we use social networks and the mobile web are becoming clearer and now there is a considerable amount of data on consumers’ general habits, what they like and what they want from brands. Less is known about how exactly consumers’ habits and preferences differ.

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How To Increase Engagement of Facebook Followers

Tips To Boost User Engagement On Facebook

February 25, 2014

Facebook is not just one of the most popular sites in the online space, but also one of the best places to grow your audience and boost engagement.

Increase Engagement of Facebook Followers

The channel boasts over 1.5 billion users across the globe and nearly 50% visit the site on a daily basis, which can easily answer the question of why Facebook is the go-to network for a large number of businesses.

In our recent post – Facebook Contests – Ideas For Every Month 2014 – we discussed ideas for planning this year’s Facebook marketing.  Here are some more useful social media marketing tips to help you increase the engagement of your posts…

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Facebook Contests – Ideas For Every Month 2014

12 Viral Facebook Contest Ideas To Help You For The Entire Year

January 28, 2014

Despite the emergence of various new social media platforms waiting to be tapped by marketers for their campaigns, Facebook is still the powerhouse advertising medium in the social sphere and the top choice of many brands for boosting consumer engagement and building loyalty.

12 Facebook Contest Ideas 2014

Based on a set of 12 contest ideas – one for every month of the year – published by contest app builder platform Antavo, here are some suggestions for those relying on the most popular social media network to help them enrich their digital marketing campaigns.

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Tips To Stay Successful On Social Media In 2014

Innovative Social Media Campaigns

January 21, 2014

With 2014 in full swing, fresh ideas and strategies are coming from everywhere about best practices in social media for marketers and ways to be successful in the field this year. Even more innovative campaigns are expected to be implemented by marketers on social networks over the next 12 months as they continue to seek ways to attract more and more followers and advocates of their brand.

Social Media Tips 2014

The time is always right to gather insights from experts in the field of digital marketing and here we take a look at the 2014 social media predictions of specialists from OfferPop – NYC.

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Social Networking Websites To Help You Raise Brand Awareness

Social networking has stormed the nation in recent years and has become an integral part in many business’s marketing strategies.

Although many social networking sites are primarily aimed at end consumers, most offer an opportunity for businesses to effectively promote their products and services too.

In the UK, there are now hundreds of social networking sites – some operating as blog platforms within niche sectors. Below is an overview of the most popular social networking sites that could help you raise awareness of your brand and products as part of your digital marketing plan.

It’s worth remembering that only a few of the social networks reviewed might be suitable for your business, so don’t feel you need to be active on all of the platforms all of the time.  It’s about finding what works best for your business and marketing needs.

1.  Facebook

Facebook is one of the most popular social networking sites today with around 32.5 million users in the UK and 1 billion users worldwide.


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