Sending regular emails is a great way to stay in touch with your customers. You can keep them updated with new products and service initiatives and provide them with helpful information and advice. Email marketing is proven as being one of the most cost effective elements in your marketing mix giving great results and return on investment.
There are a number of 3rd party email solutions available today that are ideal for SMEs (Small to Medium Enterprises) to use to issue emails and also to manage your database. Here’s the low down on two of the most popular solutions on the market…
Constant Contact is a US email marketing solution that is popular amongst companies in the UK. It’s reporting and analysis abilities are unrivalled ensuring full transparency of campaigns and easy access to detailed information.
Designing emails is easy by using Constant Contact’s standard templates. Simply drag and drop content blocks into your desired location and upload images to illustrate your articles. Or for something completely bespoke and tailored to your business, simply import your own html code. Read More