Differences Between Smartphones And Tablets That Mobile Marketers Should Know
Smartphones and tablets are generally categorised together under the broad “mobile” class, but in the world of mobile marketing, this classification can be misleading or even wrong. It should be clear that consumers use tablets for purposes different than those that make them turn to their smartphones. This should be explicitly reflected in brands’ mobile marketing strategies, Peter Tanham, chief executive officer of web-based platform SparkPage, says in an article for Econsultancy.
Probably the major difference between these two devices, which should always guide marketers’ mobile efforts, is that people use them in different places. Tablets are increasingly accessed on the sofa, in bed, or in the kitchen, and are taken out of home only to serve as travel companions on long journeys.
Smartphone owners, meanwhile, are with their devices all the time, browsing the web and taking pictures on the go. What also distinguishes tablets from smartphones is that it’s not possible to make a phone call with a tablet.