Posts tagged with "Pinterest"

Tips To Boost Social Media Engagement

If you work in the field of marketing, chances are you are well aware of the crucial importance of social media for your business. Real-time interaction plays a key role in brand awareness, visibility and reputation but managing all these can be very hard if you cannot engage your audience.

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Engagement doesn’t only mean the number of likes and followers a business has – what matters is the way consumers actually respond to your messages. There are various ways to boost engagement and what you should do mostly depends on your goals. However, there are a few things that will always do your social strategy good and they have been set out in a new infographic by Exact Target.

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How Social Media Competitions Influence Consumers

May 6, 2014

Social media is a hot topic these days, especially among marketers, who can no longer afford to ignore the power of social networks.

Influencing Consumers - Social Media Competitions

As marketers develop their social media skills, they are also boosting the level of consumer engagement with competitions, which can be a cost-effective way of creating brand awareness, generating new sales and improving customer loyalty.

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Facebook “most marketing friendly” Social Media Platform [Study]

29 April, 2014

Social media channels are great places to boost brand awareness, connect with specific audiences and drive traffic to key content. Each social media platform has its own benefits and downsides and each has its own unique audience.

Facebook Most Marketing Friendly Study

That’s why strategically choosing which social media outlet your brand should join is critical to ensure that you target your efforts towards the channels your potential customers use. It’s worth getting to know each network so that you can choose the best form for your particular message and content.
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Why Pinterest Is The Right Network For Marketing Your Business In 2014

Pinterest Grows to Become Major Player

February 5, 2014

Pinterest has been making waves in the social media space in the past few years but 2013 was definitely a year to remember for the photo-sharing website after it lined up next to big names in the field such as Facebook and Google. This was a great achievement for the network, which has been quietly developing from a website for sharing pictures and recipes to a major player in the world of social media marketing, especially in the areas of e-commerce and retail.

Pinterest Social Media Marketing 2014

Pinterest is now responsible for 41% of e-commerce traffic coming from social media channels, and the average value of an e-commerce order of a Pinterest user stands at $179 against $80 for Facebook and $69 for Twitter. These findings suggest that the network is rapidly gaining traction to become a major threat to the dominance of the most popular social media channels.

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Social Networking Websites To Help You Raise Brand Awareness

Social networking has stormed the nation in recent years and has become an integral part in many business’s marketing strategies.

Although many social networking sites are primarily aimed at end consumers, most offer an opportunity for businesses to effectively promote their products and services too.

In the UK, there are now hundreds of social networking sites – some operating as blog platforms within niche sectors. Below is an overview of the most popular social networking sites that could help you raise awareness of your brand and products as part of your digital marketing plan.

It’s worth remembering that only a few of the social networks reviewed might be suitable for your business, so don’t feel you need to be active on all of the platforms all of the time.  It’s about finding what works best for your business and marketing needs.

1.  Facebook

facebook.com

Facebook is one of the most popular social networking sites today with around 32.5 million users in the UK and 1 billion users worldwide.

Facebook

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