Posts tagged with "YouTube"

Tips To Boost Social Media Engagement

If you work in the field of marketing, chances are you are well aware of the crucial importance of social media for your business. Real-time interaction plays a key role in brand awareness, visibility and reputation but managing all these can be very hard if you cannot engage your audience.

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Engagement doesn’t only mean the number of likes and followers a business has – what matters is the way consumers actually respond to your messages. There are various ways to boost engagement and what you should do mostly depends on your goals. However, there are a few things that will always do your social strategy good and they have been set out in a new infographic by Exact Target.

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Social Networking Websites To Help You Raise Brand Awareness

Social networking has stormed the nation in recent years and has become an integral part in many business’s marketing strategies.

Although many social networking sites are primarily aimed at end consumers, most offer an opportunity for businesses to effectively promote their products and services too.

In the UK, there are now hundreds of social networking sites – some operating as blog platforms within niche sectors. Below is an overview of the most popular social networking sites that could help you raise awareness of your brand and products as part of your digital marketing plan.

It’s worth remembering that only a few of the social networks reviewed might be suitable for your business, so don’t feel you need to be active on all of the platforms all of the time.  It’s about finding what works best for your business and marketing needs.

1.  Facebook

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Facebook is one of the most popular social networking sites today with around 32.5 million users in the UK and 1 billion users worldwide.

Facebook

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