How Will Wearable Tech Affect App Development?

Whereas the development of mobile technology was once thought to be the new frontier of the IT industry, it has since progressed so rapidly that it’s become the fastest growing IT market of the past ten years.

With this in mind, the latest newcomer to the IT scene – wearable technology – could have a similarly colossal impact on the industry. Recent products launched by Apple and Android – such as Apple’s sleek and highly-coveted Apple Watch – show just how far the tech has already come, with developers keen on making them as useful as possible for consumers, while also being a desirable product in themselves.

For app developers, this represents a new challenge in coming up with the most practical and engaging applications that will entice wearable tech users. Below are some of the key highlights and takeaways from the wearable tech movement:

Mass uptake

According to estimates, wearable technology is expected to see a rapid rise in popularity, with more than 27% of the global population expected to be using these devices within the space of just a few years. This is supported by analysts at Datamation, who predict that vendors will have shipped more than 168 million wearable devices around the world by 2019.

Online advertising

As a recent blog post on iMedia Connection notes, it’s likely that marketers will be keen to exploit the new advertising opportunities that wearable tech will bring, and will be looking for new ways to profit from this portable and extremely personal channel. One example of this could see retailers sending special offers to a wearer’s device when they walk past their store.

Social media

Experts predict that this will be the first platform to really be affected by the rise in wearable tech usage. Expect to see changes to the way that social media content is shared, consumed and interacted with, as pages become even more accessible and users even more connected. There could even be a social network dedicated solely to offering features accessible only to wearable tech users.

App development

Apple had 3,500 apps ready to roll when the Apple Watch was launched – better than the 1,000 apps that were available for the iPad launch in 2010.

Currently, over 10,000 apps are now available for Apple Watch with thousands also available for Android devices. In time, it’s likely that app developers will begin creating apps specifically designed to be used on wearable devices, keeping in mind its smaller size and the slightly different requirements of the user.

Growing competition

As the market for wearable apps increases, developers will need to focus on offering something different to their competitors. Developers will need to be even more competent, staying aware of the latest technology and consumer needs to ensure that they are successful – which is likely to raise the bar across the entire app sector.

Mobile Technologies Now and in the Future [Infographic]

We take a quick look at how wearable technology is set to grow and how we interact with our devices throughout the day.

MOBILE-TECHNOLOGY-NOW-AND-IN-THE-FUTURE

 

If you are considering app development to promote your brand, products or services, myCloud Media can help.  Please get in touch to learn more – 0800 849 0888

 

Article by : Tim Bennett

myCloud Media | Yorkshire Web Designers

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