myCloud Media Blog

Why You Should Use Your New Website As A Digital Hub To Take On 2021

Organisations across most industries were forced to make the digital shift in 2020. With the growth of ecommerce, for example, retail businesses had little choice but to jump on the digital bandwagon.

How To Put Together A Solid Marketing Plan… Even If You Hate Marketing

As a Yorkshire digital marketing agency, we work with businesses across multiple industries – often industries that are traditionally ‘offline’ – to help them expand into the digital space.

ReachDeck Partnership Spotlight

"1 in 5 of the UK population have impairments or disabilities, so I am delighted to be partnering with TextHelp to promote the new ReachDeck website accessibility tool to support digital inclusivity," says Tim Bennett - MD, myCloud Media.

10 Common B2B Content Marketing Mistakes and How To Avoid Them

Do you ever feel like your content isn’t quite doing what it’s supposed to? You’re not alone.

Top 3 Buyer Personas for Tech Companies

Successful businesses understand the importance of using content to guide their customers along the buying journey. Here we look at the top 3 buyer personas for Tech companies.

The Secret To Creating Content Your Audience Wants

How can you create great content that your audience really wants to see? Here are a few top tips...

5 Ways Marketing Automation Has Made Marketing Easier

Marketing automation is no longer just a nice thing to have. For many of us, the potential of digital marketing is growing a lot quicker than our hiring budgets.

The Top 3 Mistakes in Digital Marketing that are Costing You Money …And How to Do it Right

If you’re reading this, then you’re already interested in digital marketing. You know the benefits that it can bring to your organisation.

What is a Buyer Persona? How to Create One, and Why it’s Essential

We all know that storytelling is the new selling. Today’s buyers don’t want to be sold to. Instead, they want to be guided to a natural, organic purchasing decision through a business’s ability to tell them a story.

10 Secrets to Online Success for Start-Ups

As every entrepreneur knows (or should know, at least), success in the business world is never guaranteed. However, that doesn’t mean that whether or not you achieve your goals is all down to a roll of the dice.

Helpful Tips for Entrepreneurs Launching a New Online Business

For entrepreneurs with big ideas, launching an online business comes with a huge number of benefits over a traditional business.

How a Great Website Can Make Your Company a Superstar

Did you know that an estimated 37% of businesses still don’t have a website? If you’re one of them, you might be wondering if that’s a problem. And unfortunately, the answer is ‘yes’. Especially right now.

3 Tips for Effective Measurement in Digital Marketing

If you’re investing in digital marketing, then you want to be sure that it’s working, right? Of course you do. But how can you tell whether or not your efforts are paying off?

How to Work Remotely in 2021 with a Virtual Team and Why Entrepreneurs Should Do the Same

Welcome to 2021! It’s no secret that the New Year may not be looking all that happy right now, but let’s focus on one of the positives: remote working is no longer an unknown.

Introducing the 5 principles of ETHIC for sustainable business development in the 2020's

ETHIC - Education, Technology, Health, Innovation and Climate Change. Five of the cornerstone principles for the future of sustainable business development.

Why Your Business Needs Digital Superheroes

If you’re an SME business, you’ve probably built yourself a small yet effective team of superheroes that jump in exactly when you need them to. I like to call them ‘Fixit’ teams; problem-solvers who are always running around, mopping up problems as they arise, and keeping your tech systems ticking over nicely.

7 Must Know Tips To Help Manage Your Business Data Security

What’s your most valuable business asset? Your people? Your cash? Your network? Your reputation? As a tech guy, I might be a little biased, but ultimately I think that the most valuable asset a business possesses is its data.

Why It’s Important to Shop With Local Independent Retailers This Christmas

COVID-19 may well be a global crisis, but it’s a global crisis that’s having local consequences. I don’t need to tell you that the impact the pandemic has had on the economy has been devastating. According to the latest ONS figures, 15% of businesses still aren’t trading, with potential for permanent closures.

Interview with an AI - Insights into Education, Technology, Health, Innovation and Climate Change

As part of my research into AI and machine learning, I am formulating the core principles that contribute to the foundation of my future product offering for digital business development that I believe organisations should embrace as we advance into the "Information Learning Age".

Essential checklist of 22 top tips you need for business website development in 2021

There are a number of important things you should be doing to improve your digital presence. The global COVID-19 pandemic and lockdowns have fundamentally changed the way people use the internet to seek out businesses and to check out products and services they may want to buy.

7 reasons business owners fail to get a professional website launched on time and on budget

Business owners, does this sound familiar? You've decided it's about time to invest in digital and get a new website built - your current one is looking tired and hasn't been updated for months (well for 2 years if you're honest), plus your competitors all look much better than you do online...

How AI technology is capable of changing the world for good

In 2020 Artificial Intelligence (AI) is already being widely used in a wide number of industry sectors and consumer-facing businesses — we might just not realise it yet or the extent to which our day-to-day lives already benefit. Welcome to the new disruptive “Information Learning Age”.

How To Nurture Customers Through Digital Comms – In Six Steps

The mission of a modern-day marketer has dramatically evolved – perhaps more so in the last 12 months where communication has been critical when building consumer trust and loyalty.

Marketing Automation Specialists Force24 Spotlight Platinum Partner

myCloud Media spotlight feature as Platinum Partner for the UK's leading marketing automation platform - Force24. "It's not just about email marketing..." - Managing Director, Tim Bennet explains how clients benefit from using this great resource in their businesses.