myCloud Media Blog

How to TARGET your Ideal Customers for Retention and Repeat Sales

Marketing? Check. Conversion? Check. Sales? Check.
At this point in the game – when a customer commits and purchases a product or service – many organisations pat themselves on the back for a job well done.

Why The Right OFFERS Nurture The Right Marketing and Sales Leads

‘If you build it, they will come.’ That’s how the old saying goes. But in the land of lead generation and growth marketing, it doesn’t quite ring true, does it?

How do you REACH out and build relationships with new customers?

We say "people buy from people". But we specifically buy from people and companies we know, like and trust. Building familiarity with the right potential customers takes time, however, you can use a few key tried and tested digital strategies to reach your audience in quick and measurable ways.

POSITIONING Your Brand, Products Or Services To Solve Customers' Problems

No matter what industry you operate in, building influence and driving revenue always begins in the same way: by positioning your organisation or brand as a solution to your audience’s problem.

Discover Your Digital RAINMAKER Growth Score

We have teamed up with ScoreApp to launch our new RAINMAKER GROWTH scorecard. Designed to let you understand the key metrics to PROMOTE lead generation and sales growth for your business.

There Has Never Been A Better Time To Launch Your New Project Online

Thinking about starting a new business, or launching an exciting new project?
You’re not alone. 2020 saw the launch of 407,510 new projects in UK.

Your Business Has Pivoted In Lockdown, But Your Website Is Still Catching Up...

Business owners, does this sound familiar? Manufacturers, engineers, and tech firms have been among those most likely to have diversified during lockdown - here’s how to reflect changes through your digital presence.

How to Extend Your Reach With Off-Site SEO

Off-site SEO involves optimisation efforts that you undertake outside of your own website. It has multiple benefits, including boosting your search engine ranking, engaging with audiences across different channels, and helping to improve your visibility, credibility, trustworthiness, and industry authority.

5 Big Reasons Why Your Manufacturing Business Needs a Social Media Strategy

Social media needs a strategy. Efforts need to be driven by an in-depth understanding of customer preference. That understanding needs to encompass everything from channel selection to content type.

How Innovation Can Create Competitive Advantage For Your Business

Innovation is key to success, especially across highly competitive industries in the SAAS tech and manufacturing sectors. Embrace these 3 tips on your journey to achieve greatness.

5 Ways to Optimise Your Website for Powerful Performance

There’s a big difference between a website and a good website. One of the biggest differentiators is performance; how well your website attracts, engages, and converts the most relevant audiences and customers.

Why You Should Use Your New Website As A Digital Hub To Take On 2021

Organisations across most industries were forced to make the digital shift in 2020. With the growth of ecommerce, for example, retail businesses had little choice but to jump on the digital bandwagon.

How To Put Together A Solid Marketing Plan… Even If You Hate Marketing

As a Yorkshire digital marketing agency, we work with businesses across multiple industries – often industries that are traditionally ‘offline’ – to help them expand into the digital space.

ReachDeck Partnership Spotlight

"1 in 5 of the UK population have impairments or disabilities, so I am delighted to be partnering with TextHelp to promote the new ReachDeck website accessibility tool to support digital inclusivity," says Tim Bennett - MD, myCloud Media.

10 Common B2B Content Marketing Mistakes and How To Avoid Them

Do you ever feel like your content isn’t quite doing what it’s supposed to? You’re not alone.

Top 3 Buyer Personas for Tech Companies

Successful businesses understand the importance of using content to guide their customers along the buying journey. Here we look at the top 3 buyer personas for Tech companies.

The Secret To Creating Content Your Audience Wants

How can you create great content that your audience really wants to see? Here are a few top tips...

5 Ways Marketing Automation Has Made Marketing Easier

Marketing automation is no longer just a nice thing to have. For many of us, the potential of digital marketing is growing a lot quicker than our hiring budgets.

The Top 3 Mistakes in Digital Marketing that are Costing You Money …And How to Do it Right

If you’re reading this, then you’re already interested in digital marketing. You know the benefits that it can bring to your organisation.

What is a Buyer Persona? How to Create One, and Why it’s Essential

We all know that storytelling is the new selling. Today’s buyers don’t want to be sold to. Instead, they want to be guided to a natural, organic purchasing decision through a business’s ability to tell them a story.

10 Secrets to Online Success for Start-Ups

As every entrepreneur knows (or should know, at least), success in the business world is never guaranteed. However, that doesn’t mean that whether or not you achieve your goals is all down to a roll of the dice.

Helpful Tips for Entrepreneurs Launching a New Online Business

For entrepreneurs with big ideas, launching an online business comes with a huge number of benefits over a traditional business.

How a Great Website Can Make Your Company a Superstar

Did you know that an estimated 37% of businesses still don’t have a website? If you’re one of them, you might be wondering if that’s a problem. And unfortunately, the answer is ‘yes’. Especially right now.

3 Tips for Effective Measurement in Digital Marketing

If you’re investing in digital marketing, then you want to be sure that it’s working, right? Of course you do. But how can you tell whether or not your efforts are paying off?