How to Extend Your Reach With Off-Site SEO


Off-site SEO involves optimisation efforts that you undertake outside of your own website.

It has multiple benefits, including boosting your search engine ranking, engaging with audiences across different channels, and helping to improve your visibility, credibility, trustworthiness, and industry authority.


How to Extend Your Reach With Off-Site SEO


Most organisations know about on-site SEO; incorporating keywords, optimising content, and tagging images, for example, to improve search engine rankings for relevant terms.

On-site SEO is undoubtedly the most effective way to directly connect with audiences searching for your products or services.


But what about those who aren’t searching, yet could still benefit from your solutions?


Wouldn’t it be nice if you could extend your reach to this untapped pool? You can. And it’s all thanks to off-site SEO.

“Visibility is likely to become the most critical capability for manufacturers in the coming months”. That’s according to Deloitte’s 2021 Manufacturing Industry Outlook report.

And I’m predicting that this sentiment won’t just ring true for manufacturers, but for engineers, tech companies, and other traditionally offline businesses. Many of these have been hit hard by the recent rapid shift to online operations.

The problem right now is that businesses across these industries are focusing just on the basics: creating a website, and optimising the site using SEO techniques.

But it’s clear that in order to thrive in the new landscape, these ‘offline’ organisations must do more to build a strong and resilient online presence.

So – what can businesses be doing to extend their reach, and get seen by even more potential customers?

Let’s take a look at 5 off-site SEO methods that can help you improve awareness of your business:


1. Link building


There are a few different types of link-building techniques you can use, but the one I’m most interested in here for off-site SEO is inbound links.

This means publishing links on other channels that point to your website.

It’s a simple way of driving traffic that may not have found you via Google to your website.


2. Social media marketing


Are social profiles really necessary?

Absolutely. By sharing or publishing optimised content through the channels that your target audience regularly uses, you can really help to boost awareness of, and familiarity with your business.

Social media accounted for 9% of manufacturer marketing budgets in 2020.


3. Email marketing


Some say that email marketing is dead. I say exactly the opposite.

Email marketing remains one of the most efficient ways to improve visibility, and extend reach beyond your website and your Google listings.

It’s especially useful if you’re already using methods to collect contact information from possible leads.


4. Guest posts


As well as publishing content through your own website, you can publish content through other people’s websites to reach out to even more people.

The beauty of this is that other websites already have an established audience pool.

You can instantly tap into this with quality thought-leadership pieces.


5. Online directories


While the printed Yellow Pages may no longer be dropping through letterboxes, online directories are thriving.

There’s even a digital Yellow Pages. These can be great ways to improve visibility and, perhaps most importantly, confirm your business information.

Google My Business (GMB) is a good option, but you can also check out 26 Free Business Directories - In-Bound Link Building for SEO.


Do I really need off-site SEO?


How to Boost the Performance of your Business Website with Great SEO


If you have a website, then yes.

On-site SEO is great, but there’s only so much it can do. If you’re really focused on extending your reach and boosting visibility, then off-site SEO is essential.

It’s a simple yet hugely effective way to generate more exposure for your business and, in turn, more leads.

And as more and more manufacturers, engineers, and tech firms shift online, visibility is a powerful differentiator.

There’s a lot that goes into getting your name out there. Especially in the ever-growing, competitive digital landscape.


But that’s what we’re here for... We work to get your business the exposure it needs.

Get in touch to learn more about how we can help you extend your reach and generate more leads with off-site SEO.


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