Want to see how myCloud Media can help your business?
Thank you for contacting us.
We will reply to you in the next 24-48 hours.
The latest 2021 report by the Content Marketing Institute* shows that less than one-third of businesses think their content marketing efforts have been successful over the past 12 months.
But that doesn’t mean content doesn’t work. It means that organisations are making small mistakes that can have big consequences.
At myCloud, we’ve seen the same mistakes time and time again. Whether it’s landing pages, blogs, downloads, videos, podcasts, social media posts or anything else, there are a number of common mistakes that pretty much everyone makes.
Here are the top 10 mistakes that happen all the time:
1. Failing to understand the audience:
It’s important to understand the problem your audience is having, and use your content to sell effective solutions, rather than to sell ‘products’ or ‘services’.
2. Creating broad content:
Your target customers all have something in common. Address this shared characteristic through your content to add personalisation, rather than being broad or vague.
3. Not addressing buyer pain points:
Track and analyse the buyer journey to identify common sticking points, and use your content strategically to guide and support your audience through these challenges.
4. Irrelevance:
Visitors head to your website because you offer something that’s relevant to their needs. They’re likely to turn away if your content doesn’t live up to their expectations.
5. Being out of date:
Trends and statistics change fast. Your visitors don’t want advice that’s six months out of date. Content needs to be updated regularly to ensure your audience is being kept up to date.
6. Posting sporadically:
Your content is what’s going to keep audiences coming back for more, helping to build loyal, long-lasting relationships. It’s important to give your audience a reason to keep visiting.
7. Following the crowd:
Competition drives inspiration. But if you post about the same subjects, from the same angle, you’re not giving buyers anything they can’t get elsewhere. There’s nothing of value.
8. Being distant:
Sometimes, audiences can read a piece of content and not feel any closer to the organisation. Try to use your content to engage them; create content that resonates with them. This will help to bring your customer closer to you.
9. Forgetting to add a CTA:
Even the greatest content can fail if it doesn’t drive action. Adding a call to action within your content can work to motivate and inspire readers to take the next step in the journey.
10. Not using content to drive loyalty:
The impact of a piece of content isn’t limited to that piece of content alone. By adding internal links, you can use content to direct visitors to other parts of your site.
So how can you avoid these mistakes?
By developing a strong content strategy.
By planning content so that it engages with the right people, at the right time.
And by using your content as more than just content; using it as a driver of ongoing loyalty.
This is what’s going to take your content efforts to the next level. It’ll help you to see the huge impact that great content can have on your bottom line.
(*source = 2021 Content Marketing Institute report)
Thank you for contacting us.
We will reply to you in the next 24-48 hours.
Big Cogs France en Velo Cycle Challenge - Sponsorship Support
myCloud Media is delighted to be supporting the Big Cogs France en Velo cycle challenge and our MD, Tim Bennett, is part of the team taking on 1,600 kilometres and over 60,000 feet of climbing on their 11 day ride.
My Cloud Media wins the title of Best Corporate Website Building Company in Yorkshire
My Cloud Media is delighted to have won the title of Best Corporate Website Building Company in Yorkshire at the 2021 Corporate Vision Media Innovator Awards.
Why Up-To-Date Websites Generate More Sales Leads
If you have a website, then the chances are you already know that a digital presence is important. Hopefully, you know the importance of updating your website, too. For example, adding new content to keep your audience interested. But when was the last time you made sure your website was actually up to date?
30 Years of the World Wide Web and the Different Generations of Digital
It was August 1991 when CERN scientist Tim Berners-Lee publicly announced his automated information-sharing system, known as the World Wide Web.
How to TARGET your Ideal Customers for Retention and Repeat Sales
Marketing? Check. Conversion? Check. Sales? Check.
At this point in the game – when a customer commits and purchases a product or service – many organisations pat themselves on the back for a job well done.
Why The Right OFFERS Nurture The Right Marketing and Sales Leads
‘If you build it, they will come.’ That’s how the old saying goes. But in the land of lead generation and growth marketing, it doesn’t quite ring true, does it?
How do you REACH out and build relationships with new customers?
We say "people buy from people". But we specifically buy from people and companies we know, like and trust. Building familiarity with the right potential customers takes time, however, you can use a few key tried and tested digital strategies to reach your audience in quick and measurable ways.
POSITIONING Your Brand, Products Or Services To Solve Customers' Problems
No matter what industry you operate in, building influence and driving revenue always begins in the same way: by positioning your organisation or brand as a solution to your audience’s problem.
There Has Never Been A Better Time To Launch Your New Project Online
Thinking about starting a new business, or launching an exciting new project?
You’re not alone. 2020 saw the launch of 407,510 new projects in UK.
How to Extend Your Reach With Off-Site SEO
Off-site SEO involves optimisation efforts that you undertake outside of your own website. It has multiple benefits, including boosting your search engine ranking, engaging with audiences across different channels, and helping to improve your visibility, credibility, trustworthiness, and industry authority.
10 Secrets to Online Success for Start-Ups
As every entrepreneur knows (or should know, at least), success in the business world is never guaranteed. However, that doesn’t mean that whether or not you achieve your goals is all down to a roll of the dice.
Essential checklist of 22 top tips you need for business website development in 2021
There are a number of important things you should be doing to improve your digital presence. The global COVID-19 pandemic and lockdowns have fundamentally changed the way people use the internet to seek out businesses and to check out products and services they may want to buy.