Want to see how myCloud Media can help your business?
Thank you for contacting us.
We will reply to you in the next 24-48 hours.
I don’t know about you, but I can’t think of a time when businesses have changed as rapidly, or as significantly, as they’re doing today. The COVID-19 pandemic has had a huge impact on how organisations operate, what they offer, and who they engage with.
However, while they may be incorporating these changes internally, very few appear to be communicating the changes externally.
They’re forgetting to update and adapt their websites to reflect their post-pandemic brand message.
Different organisations have pivoted in different ways. Over in the US, it’s reported that more than a third of manufacturers diversified their supply chains following delays.
Here in the UK, many firms adapted production to support the immediate needs of the NHS. Others turned to ventilator or sanitiser production to help the Government meet rising demand.
Great examples of innovation that are to be wholeheartedly applauded!
However, when some businesses make these sorts of necessary changes but don’t communicate them to customers, there’s a problem. There’s a disconnect.
And recent research shows that more than half of customers are feeling like they’re getting different brand messages depending on the channel they use.
If your business has pivoted during lockdown, but you haven’t yet updated your website to reflect these changes, don’t worry. Here are some simple ways to deliver the right message to your audience.
It’s a really good idea to take a look through your website and pick out any areas that aren’t relevant in the ‘new normal’.
For example, if you’re now doing product demos through Zoom, it’s worth updating any content that talks about face-to-face meetings or consultations.
There are a few more areas that might not be particularly relevant following your pivot, too – lead times, for example, if your supply chain has been affected. Make sure all content is accurate and relevant today.
Whether you’ve started offering new products and services – or stopped offering others – your customers need to know. And your website is the best place to communicate this.
Photography and video production are fantastic ways to promote new products.
Copywriting can be used to inform your visitors about changes to your catalogue, and recommend suitable alternatives if needed.
You could even use your blog to explain the reasons behind your diversification, and how it can benefit clients.
If your business has pivoted over lockdown, you may find that the target audience that you initially created your website for isn’t really your target audience today.
And so it’s possible that your website won’t be attracting, engaging, and connecting with the right people.
This will limit the impact that it can have on your digital efforts. It’s definitely worth rebuilding your buyer persona for the post-pandemic landscape, and updating your website so that it aligns with your buyer and speaks to your audience.
So, you want to adapt your existing website to better reflect your post-pandemic brand. Or you’re looking to create a brand-new website from the ground up, to build your reputation amongst new demographics, in new locations, or across new sectors.
Either way, it’s always a good idea to work with an expert digital agency that can help you grow and develop your business website in the most effective way for you.
But why is all this so important?
Because if your website doesn’t reflect who you are or what you do, you’ll find it increasingly challenging to be seen by the right people, at the right time.
Offering something different to what your website says, makes it more difficult for your target audience to find you. And at a time when B2B buying has shifted online, accurate website communication is everything.
Thank you for contacting us.
We will reply to you in the next 24-48 hours.
My Cloud Media wins the title of Best Corporate Website Building Company in Yorkshire
My Cloud Media is delighted to have won the title of Best Corporate Website Building Company in Yorkshire at the 2021 Corporate Vision Media Innovator Awards.
Why Up-To-Date Websites Generate More Sales Leads
If you have a website, then the chances are you already know that a digital presence is important. Hopefully, you know the importance of updating your website, too. For example, adding new content to keep your audience interested. But when was the last time you made sure your website was actually up to date?
30 Years of the World Wide Web and the Different Generations of Digital
It was August 1991 when CERN scientist Tim Berners-Lee publicly announced his automated information-sharing system, known as the World Wide Web.
How to TARGET your Ideal Customers for Retention and Repeat Sales
Marketing? Check. Conversion? Check. Sales? Check.
At this point in the game – when a customer commits and purchases a product or service – many organisations pat themselves on the back for a job well done.
Why The Right OFFERS Nurture The Right Marketing and Sales Leads
‘If you build it, they will come.’ That’s how the old saying goes. But in the land of lead generation and growth marketing, it doesn’t quite ring true, does it?
How do you REACH out and build relationships with new customers?
We say "people buy from people". But we specifically buy from people and companies we know, like and trust. Building familiarity with the right potential customers takes time, however, you can use a few key tried and tested digital strategies to reach your audience in quick and measurable ways.
POSITIONING Your Brand, Products Or Services To Solve Customers' Problems
No matter what industry you operate in, building influence and driving revenue always begins in the same way: by positioning your organisation or brand as a solution to your audience’s problem.
There Has Never Been A Better Time To Launch Your New Project Online
Thinking about starting a new business, or launching an exciting new project?
You’re not alone. 2020 saw the launch of 407,510 new projects in UK.
How to Extend Your Reach With Off-Site SEO
Off-site SEO involves optimisation efforts that you undertake outside of your own website. It has multiple benefits, including boosting your search engine ranking, engaging with audiences across different channels, and helping to improve your visibility, credibility, trustworthiness, and industry authority.
10 Secrets to Online Success for Start-Ups
As every entrepreneur knows (or should know, at least), success in the business world is never guaranteed. However, that doesn’t mean that whether or not you achieve your goals is all down to a roll of the dice.
Essential checklist of 22 top tips you need for business website development in 2021
There are a number of important things you should be doing to improve your digital presence. The global COVID-19 pandemic and lockdowns have fundamentally changed the way people use the internet to seek out businesses and to check out products and services they may want to buy.