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The medium is making its way into the mainstream, helping industry professionals tailor their offers based on the new ways that always-on consumers are using to reach brands, and the increasing adoption of smartphones and tablets has made mobile marketing a must for many organisations. SMS text messaging is also part of the marketing mix given the value it offers to both a brand and its customers.
SMS text message marketing is among the most popular methods of communication, and it gives marketers a fast way to reach a target audience of users that have opted to receive their messages. Text message marketing specialist SlickText recently published some text message marketing statistics for 2014 that give business owners food for thought about the medium and some good reasons to make it part of their marketing arsenal if they aren't using it yet.
Mobile text messages are known to generate engagement that is between six and eight times higher than the rate produced by e-mail, SlickText said. The power of text marketing is illustrated by the fact that nine out of ten mobile users participating in an SMS loyalty program believe that they have gained value from it. As many as 57% of consumers say they would be interested in taking part in a brand's SMS loyalty campaign.
The huge potential of mobile marketing to engage users with content and move them along their shopping journey is further highlighted by the high number of interactions that can be made when people are using mobile devices.
SlickText revealed that the average person glances at their phone 150 times per day, meaning that the chances of reaching them with a text message are extremely high. Besides, SMS messages are read on average within five seconds of delivery, thus allowing brands to make instant contact with potential buyers who may want to find out more about their products.
Another metric pointing to the effectiveness of text marketing is the much higher click-through rate for web links: it stands at 19% for SMS messages against just 4.2% for e-mails. And SMS coupons are ten times more likely to be redeemed and shared than newspaper coupons.
In terms of getting your message noticed and remembered, it's worth considering the fact that each month the average person receives 1,216 e-mails but only 178 text messages. SMS marketing campaigns are opted out from less than 5% of the time.
Taken together, the evidence shows that promoting a business via mobile campaigns is definitely worth the effort.
Slick Text's infographic presents some pretty interesting and impressive statistics.
Courtesy of SlickText
Article by: Tim Bennett
myCloud Media | Yorkshire Web Designers
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