New Google Algorithm Is Putting Mobile Friendly Websites First

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Is your website mobile friendly? 69% of the top 100 Yorkshire business websites fail the Google Mobile-Friendly test.

 

As we approach April 21st and Google's new mobile-friendly algorithm roll-out, our recent research indicates that 69% of the top Yorkshire SME's do not have mobile-friendly websites.

Website Analysis - Mobile Friendly Test

Google announced in February it is making changes to its mobile search algorithm to give “mobile-friendly” sites — those with large text, easy-to-click links, or those with responsive design (which means webpages uses the same URL whether they are on desktop or mobile, but “respond” according to the screen size of the device) — higher rankings in search results.

 
Google is offering two tools on its website so that site owners can check if their site is currently mobile-friendly – the Mobile-Friendly Test and the Mobile Usability Report. This means that if any issues do arise, you’ll still have a bit of time to fix them – or risk the possibility of your website’s search visibility becoming seriously reduced.

To check your website for free today :

Google Mobile Friendly Test

myCloud Media recommends carrying out the following checks:
 
  • Make sure that Google’s bots are able to crawl your site, otherwise it is as good as invisible.
  • Check each individual page on your website to test if it’s mobile-friendly – don’t assume that just because one page is, they will all be.
  • While it’s preferable to have a fully-responsive website, a separately hosted mobile version will also be read by Google – as long as it doesn’t interrupt the users’ experience, it doesn’t matter too much.



If you would like to discuss your next website project, please call 0800 849 0888 or click Contact Us


News by: Tim Bennett

myCloud Media | Yorkshire Web Designers


April 2015
 

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