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In our blog - Website Design Advice - Planning Your New Website - we advised that undertaking thorough planning was critical to ensuring a good end result. Within the planning stage, we suggested that you think about your website structure, consider the information that you should include on your site and decide on the tone of voice with which to broadcast.
Having considered these elements, the next stage is to collate your actual website content and work closely with your developer to bring your new site to life.
Here are our top tips on collating your web content and ensuring a successful build…
Your copy is one of the most important elements of your website. It’s your chance to inform prospective customers about who you are and what you do and influence them to buy from you rather than your competition.
Working with your site structure plan, work through each of your pages and carefully consider what information you want to include. At this brainstorming stage, you may find it easier to note down your ideas in a bullet-point format which you can easily review and add to before pulling your notes together into comprehensive paragraphs.
It’s also important to think about keywords and phrases. What words might potential customers type into search engines such as Google to help find your products and services? Think about combinations of words as well as individual words and include geographical variations of key phrases if you feel they’re relevant to your business.
After you’ve planned your content and considered keywords, you can start to flesh out your actual copy. Begin to write comprehensive paragraphs but be conscious that they’re to the point and each aren’t too long. Website copy should be interesting and informative and tell your audience what they want to know but in a clear and concise format that won’t make them lose interest partway through.
To help your website be found by search engines and rank highly on search result listings, it’s important to ensure that you include your keywords and phrases throughout your copy. Include your words as often as you can in relevant places but not so much that it changes the context of your copy or interrupts the flow of your text. Don't be spammy...
As well as your text content, imagery is also another crucial element of your website. Use strong, eye-catching images to attract visitors to your pages and encourage them to read more.
If you run an ecommerce website, it’s essential to use high-quality photographs of your products that visitors can zoom into to take a closer look at what they will potentially buy.
For products such as home furnishings and clothing, the use of lifestyle imagery (in addition to product pictures) will inspire your audience by showing them how the products will look in situ.
If your company provides a range of services, why not consider using icons to illustrate them. Choose a series of icons that follow a common style and will work well if grouped together either as a whole or as a sub-series. Individual service pages should still be illustrated with lifestyle or case study imagery but the service icons will work well on your summary and home pages.
Meta tags are key items of data that help form the structure of a website. They are used to define page and section titles and provide search engines with information on your site.
As part of your copywriting activity, it’s a good idea to draft your meta tag information as this will help your developer set up the structure of your site accurately.
Last but not least in ensuring a great end result for your website is to have a good relationship with your web development agency. Ensure they have a thorough understanding of your business and that you have given them a detailed brief of what you want to achieve.
Touch base with your Developer at regular intervals to check progress and find out if there is any information they need. Provide them with as much content as you can in one go so development isn’t delayed while they wait for you to collate more copy.
All in all, ensuring good communication and understanding between your two companies is the key to a successful outcome. Be open, honest and forthcoming with information and your new website will be just the job.
Article by: Tim Bennett
myCloud Media | Yorkshire Web Designers
Thank you for contacting us.
We will reply to you in the next 24-48 hours.
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