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Carrying out marketing on a local level is one of the best ways to do business with customers, and shouldn't be overlooked. We have outlined some of the most useful approaches that can help you in your marketing efforts in this article.
You can use push notifications to send location-based offers to customers via your app. Their location can be targeted down to a radius of a few hundred feet, which means that you can promote goods or services that relate to their area. Most businesses can benefit from this service, from bars and restaurants to shops and local mechanics.
Link your QR Code with special events or promotions, perhaps offering a discount coupon, to encourage customers to download your app.
It's essential to evaluate how successful your strategy is and how users are interacting with your mobile app. Dedicating the time and effort to understand customer behaviour can prove to be highly beneficial and means that you can adapt your strategies to better suit their needs.
The data you should be monitoring could include how often users open the app; how long they spend on it; which tabs are used most frequently; and the number of active users.
People like to check-in to places on sites such as Facebook, so why not offer them an incentive to do so? An increased amount of check-ins can only improve exposure for your business, as more people see it pop up on their news feeds. There's never been a better time to create hype around your company.
A good idea is to offer specific rewards for checking-in – such as a free item, entry to a competition, or a special discount.
Use the power of SMS marketing to get your message into the hands of your customers for local mobile marketing. Read "Why SMS Text Message Marketing Is Worth The Effort" to find out more.
There are a number of tools that SMEs can use in their marketing strategies - check out our handy infographic for more tips.
Article by: Tim Bennett
myCloud Media | Yorkshire Web Designers
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