Want to see how myCloud Media can help your business?
Thank you for contacting us.
We will reply to you in the next 24-48 hours.
I like to call them ‘Fixit’ teams; problem-solvers who are always running around, mopping up problems as they arise, and keeping your tech systems ticking over nicely.
These IT guys and girls are underrated. They are the unsung heroes that keep every business operating. But this year has been a wake-up call. It’s shown businesses that they can’t rely on IT Fixers alone. They need more.
IT Fixers and IT Partners often get grouped together into the same category. In fact, I’ve seen first-hand how external tech suppliers are regularly pulled in to support internal teams. But the truth is that Fixers and Partners do two different things. And to really thrive, you need to be making use of both.
IT Fixers are reactive. Their role is to respond to real-time issues and problems to minimise downtime, reduce sticking points that can slow down operations, and keep your existing tech infrastructure strong, secure, and running smoothly. They’re your essential maintenance crew.
IT Partners are proactive. Rather than simply fixing problems, they offer a range of tech services and actively look for ways to support the business in the long term. They work to identify new tech that can make life easier, find ways to improve processes and aim to boost all-round efficiency.
Honestly, until now most businesses were getting on fine with just their IT Fixers. But the COVID-19 crisis stopped us all in our tracks and really forced us to look at things, didn’t it?
Consider how vastly unprepared pretty much every business was for the overnight shift to remote working. It was a logistical nightmare. And it was a nightmare because businesses had always been looking backwards, focusing on fixing what they already had. If they’d looked forwards to find ways to develop more resilient processes, things might have been easier. Hindsight is a wonderful thing!
To navigate business challenges – whatever they may be – you need to look backwards and forwards.
By working closely with good digital IT Partners, as well as internal Fixers, you can ensure you’re covering all bases. Your critical IT ‘Fixit’ team is around to support your technology infrastructure, while your digital Partners search for ways to drive organisational growth.
This could be through introducing new websites and CMS platforms, finding better hosting, or improving CRM and data security. It could also extend into ERP software implementation, AI and machine learning, identifying the next generation of technology to future-proof your business.
It makes sense, doesn’t it? Check out our various strategic support services, or book a 30-minute telephone meeting with me – Tim.
We can't promise you Clark Kent, but you’ll learn more about how myCloud is helping SME businesses to accelerate growth through change and digital transformation.
Thank you for contacting us.
We will reply to you in the next 24-48 hours.
Discover Your Online Success Score
We have teamed up with ScoreApp to launch our new ONLINE SUCCESS scorecard. Designed to let you understand the key metrics to PROMOTE lead generation and sales growth for your business.
How to be an Effective Digital Content Creator with the Help of AI Tools
We all want to be effective digital content creators, don’t we? AI tools might just be the answer, but we still need a people-centric approach when developing our content marketing strategies.
POSITIONING Your Brand, Products Or Services To Solve Customers' Problems
No matter what industry you operate in, building influence and driving revenue always begins in the same way: by positioning your organisation or brand as a solution to your audience’s problem.
How do you REACH out and build relationships with new customers?
We say "people buy from people". But we specifically buy from people and companies we know, like and trust. Building familiarity with the right potential customers takes time, however, you can use a few key tried and tested digital strategies to reach your audience in quick and measurable ways.
Why The Right OFFERS Nurture The Right Marketing and Sales Leads
‘If you build it, they will come.’ That’s how the old saying goes. But in the land of lead generation and growth marketing, it doesn’t quite ring true, does it?
To MOTIVATE your Audience, the Cogs in the Sales Process Must Always be Turning
Optimising your digital efforts to attract and engage audiences is a great way to get them where they need to be: your website.
OPTIMISE for Success... Know What your Customer Wants and Understand What Works
Understanding the buyer journey is key to creating great campaigns that your prospective customers should – in theory – love.
How to TARGET your Ideal Customers for Retention and Repeat Sales
Marketing? Check. Conversion? Check. Sales? Check.
At this point in the game – when a customer commits and purchases a product or service – many organisations pat themselves on the back for a job well done.