The Top 3 Mistakes in Digital Marketing that are Costing You Money …And How to Do it Right

If you’re reading this, then you’re already interested in digital marketing. You know the benefits that it can bring to your organisation.

And you probably already have a pretty good idea of what’s involved. SEO, email marketing, content creation, and so on.

 

What you might not yet have discovered, however, is that not every business generates the results they want from digital marketing.

And the reason is that they’ve made at least one of the top three mistakes any marketer can make.

 

 

Here are some of the biggest pitfalls in marketing… and how to avoid them in your own strategy.

 

Mistake #1... Looking at digital marketing as a ‘one-time thing’

 

Let’s be honest. Digital marketing isn’t a quick task.

There’s a huge amount that goes into creating an effective, results-driven digital marketing strategy. This often includes building high conversion landing pages for your PPC ads, updating your content regularly, managing your social profiles, and so on.

And so it’s really not surprising that many marketers work hard to get these things done, then take a step back.

But that’s not how digital marketing works.

It’s not a one-time thing. The truth is that customer behaviours are changing constantly.

What customers want to see from businesses today isn’t the same as what they wanted to see yesterday. Or what they’ll want to see tomorrow.

To ensure online efforts are always reaching the right people, at the right time, digital marketing must be a day-to-day operation.

 

How to do it better: Use digital marketing automation to effectively manage daily marketing activities.

 

 

 

 

Mistake #2... Failing to plan

 

It’s natural to want to see results and see them fast. After all, there’s no point investing in digital marketing if it’s not going to help you grow or develop your business.

The problem, however, is that some marketers are so keen to see the fruits of their labour that they jump head-first into the execution of digital marketing.

They don’t always take the time to properly plan out an effective, strategic plan.

This is where things can start to fall apart. If there’s no clear vision for what you’re going to do, how you’re going to do it, or what type of results will be delivered, digital marketing can fail.

When there’s no clear plan to follow, it means that marketing, sales, and customer services can’t properly work together.

They’ll need to do that to create a seamless customer journey, right through from lead generation to satisfied brand advocate.

 

How to do it better: Start with the needs of your customer and how you will solve their problems. Then work backwards, building a strong outcome-based strategy.

 

 

 

 

Mistake #3... Failing to track and monitor performance

 

One of the most important aspects of digital marketing that every business should know is that it’s an art. It’s not a science.

You can do everything by the book, and still not see the results you were hoping for. That’s because your audience is unique to you.

It’s very difficult to create a digital marketing plan and have it deliver exactly what you wanted it to, without making a few tweaks here and there.

You need to be tracking and monitoring the performance of every campaign.

If you don’t, you’ll find it pretty challenging to know where those little tweaks and changes are needed for best effect.

For example, some parts of your strategy may be out-of-this-world amazing, but their impact could be masked by the weaker parts of your plan.

Campaign reporting and analytics aren’t things that can be overlooked.

 

How to do it better: Determine and agree on the best KPIs and metrics to assess and analyse campaign performance.

 

 

 

 

How we can help

 

At myCloud, we act as an extension of your own in-house marketing department.

We don’t want to do your marketers’ jobs for them. But we do want to help them identify the biggest mistakes and risk factors which could reduce the impact of your digital marketing efforts – and find effective solutions.

We achieve this by offering a digital marketing support package tailored to your own individual needs.

Contact us to learn more about our digital marketing solutions.