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The Internet of Things, or IoT, is the concept of bringing together data collected from various sensor devices in connected environments that can be analysed and acted upon to help boost operational efficiency of machinery and day-to-day activities. IoT is already having a huge impact on everything from domestic kitchens to industrial loading bay doors. But now, with more and more advances across the IoT sector, the capabilities of the concept are growing rapidly.
Industry is one of the worst offenders in terms of carbon footprint, accounting for 23% of total greenhouse gas emissions today. Many businesses operating in the industrial sector are already starting to digitise processes and utilise AI and machine learning. By incorporating IoT into these growth and development strategies, they can help reduce their carbon footprint through more accurate forecasting, preventative maintenance, environmental monitoring, better use of renewable energy and design of energy efficiency policies.
I am delighted that our work has been recognised by this award. I am passionate about using technology to drive future solutions, working smarter for the benefit of our planet. Climate change is a real phenomenon and, with the right support, industry can start making significant inroads in carbon footprint reduction through the use of smart data today.
.Tim Bennett, Founder - Powerhouse Digital
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My Cloud Media wins the title of Best Corporate Website Building Company in Yorkshire
My Cloud Media is delighted to have won the title of Best Corporate Website Building Company in Yorkshire at the 2021 Corporate Vision Media Innovator Awards.
Why Up-To-Date Websites Generate More Sales Leads
If you have a website, then the chances are you already know that a digital presence is important. Hopefully, you know the importance of updating your website, too. For example, adding new content to keep your audience interested. But when was the last time you made sure your website was actually up to date?
30 Years of the World Wide Web and the Different Generations of Digital
It was August 1991 when CERN scientist Tim Berners-Lee publicly announced his automated information-sharing system, known as the World Wide Web.
How to TARGET your Ideal Customers for Retention and Repeat Sales
Marketing? Check. Conversion? Check. Sales? Check.
At this point in the game – when a customer commits and purchases a product or service – many organisations pat themselves on the back for a job well done.
Why The Right OFFERS Nurture The Right Marketing and Sales Leads
‘If you build it, they will come.’ That’s how the old saying goes. But in the land of lead generation and growth marketing, it doesn’t quite ring true, does it?
How do you REACH out and build relationships with new customers?
We say "people buy from people". But we specifically buy from people and companies we know, like and trust. Building familiarity with the right potential customers takes time, however, you can use a few key tried and tested digital strategies to reach your audience in quick and measurable ways.
POSITIONING Your Brand, Products Or Services To Solve Customers' Problems
No matter what industry you operate in, building influence and driving revenue always begins in the same way: by positioning your organisation or brand as a solution to your audience’s problem.
There Has Never Been A Better Time To Launch Your New Project Online
Thinking about starting a new business, or launching an exciting new project?
You’re not alone. 2020 saw the launch of 407,510 new projects in UK.
How to Extend Your Reach With Off-Site SEO
Off-site SEO involves optimisation efforts that you undertake outside of your own website. It has multiple benefits, including boosting your search engine ranking, engaging with audiences across different channels, and helping to improve your visibility, credibility, trustworthiness, and industry authority.
10 Secrets to Online Success for Start-Ups
As every entrepreneur knows (or should know, at least), success in the business world is never guaranteed. However, that doesn’t mean that whether or not you achieve your goals is all down to a roll of the dice.
Essential checklist of 22 top tips you need for business website development in 2021
There are a number of important things you should be doing to improve your digital presence. The global COVID-19 pandemic and lockdowns have fundamentally changed the way people use the internet to seek out businesses and to check out products and services they may want to buy.