We all know the feeling of opening your message box to find 100 spam memos and several irrelevant promotional emails. Read on for great email marketing tips.
Surveys suggest that 40% of adults report to ‘never read’ marketing emails, whilst a staggering 80% of US adults receive unnecessary emails weekly!
So how do we create an email that is practically guaranteed a read?
According to GetResponse, emails with personalised subject lines have a 25% increase in opening rates, resulting in a 30% increase compared to non-personalised emails.
They recommend addressing your clients by name wherever possible; personal details such as location and past purchases should be included, and direct language should be used.
End by signing off with your own title, and giving the client ways to contact you directly.
The Perfect Email: How to Get Opened, Read and Responded [Infographic]
myCloud Media manage ongoing email marketing campaigns for many clients in the B2B and B2C sectors helping to promote products and services across a wide range of industries..
Please get in touch to learn more – 0800 849 0888
Article by : Tim Bennett
Subscribe to our newsletter to receive regular e-mails with special offers and the latest social media marketing tips.