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The digital shift has been taking place slowly and steadily over the past few years. But the global health crisis is speeding everything up. Across the UK and Europe, online shopping rose by nearly 130% as brick and mortar retailers were made to close their doors. The web is now the ‘go-to’ way to find a business.
But if you’re a retailer, you don’t really need a website, do you? After all, isn’t that what online marketplaces like Amazon and eBay are for? It absolutely is. But they’re not what customers want.
A study carried out in June 2020 found that customers are craving familiarity more than ever before. They much prefer interacting with businesses directly through a brand website, rather than via a third-party platform. This engenders trust, and a greater connection to the brand, particularly during uncertain times.
Right now – and into the future – having a website really is a no-brainer. But the truth is that just having an online presence is no longer enough. To make your company a superstar, you need a great website.
Building a website is just one part of the equation. The other part is having a website that’s truly great. Good UX is not only essential for creating a stress-free on-page experience. It also differentiates your company from the competition. As things begin to shift online, you can be sure you’re not the only company reading a post about web development right now!
It’s no secret that digital competition is fierce, but the right website can help you shine. According to HubSpot, 90% of visitors will leave a website if it’s badly designed, and 93% will leave if the site doesn’t load as quickly as they’d like it to. Statistics like this are amazing opportunities to listen to what visitors are looking for. Listening will help bring value to audiences – and that can help to transform your brand into a leader in your industry.
If you’re unsure where to get started, don’t panic. Check out our handy guide to building your new website, or subscribe to our blog for helpful hints and tips. You could even hand over all the hard stuff to our experienced team of Yorkshire web designers. We can manage everything for you, right through from small business website design to corporate website design, ecommerce website design, digital marketing… and more.
* Source - Visual Objects
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