Posts tagged with "Constant Contact"

10 Top Tech Tools to Supercharge Your Content Marketing

Content marketing strategy for business in 2016 (and beyond) needs to be effective. The modern day marketer’s time is almost exclusively – and in many cases is exclusively – taken up by deploying online campaigns. We need a Facebook presence, a Twitter presence, a presence on LinkedIn, Pinterest, Instagram and all the rest.

10 Top Tech Tools - myCloud Media

And here we find a problem – creating content isn’t always easy. In fact, it can be pretty time-consuming, which is why many businesses outsource. And even when the content – be it a new blog post, a product promotion, a competition, an email newsletter, a YouTube video or whatever – has been created, creating a strategy to ensure it gets shared as far and wide as possible isn’t the easiest thing to do in the world either.

There are so many things to consider: When is the best time to post? How many times a day/week/month/year should I post any one piece of content? Is the title optimised for the highest amount of clicks? Is the CTA (call to action) strong enough? What about the SEO (search engine optimisation)?

In short, when it comes to content marketing, there are many, many things that need to be just right to ensure that each piece we deliver returns the most valuable results. This is no mean feat – but thankfully there are a number of marketing tools out there that can help refine our efforts to a keen art form.

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Email Marketing Tips Part 1: Constant Contact and MailChimp Review

 

Sending regular emails is a great way to stay in touch with your customers. You can keep them updated with new products and service initiatives and provide them with helpful information and advice.  Email marketing is proven as being one of the most cost effective elements in your marketing mix giving great results and return on investment.

There are a number of 3rd party email solutions available today that are ideal for SMEs (Small to Medium Enterprises) to use to issue emails and also to manage your database. Here’s the low down on two of the most popular solutions on the market…

 

Constant Contact

Constant Contact is a US email marketing solution that is popular amongst companies in the UK. It’s reporting and analysis abilities are unrivalled ensuring full transparency of campaigns and easy access to detailed information.

Constant Contact

Designing emails is easy by using Constant Contact’s standard templates. Simply drag and drop content blocks into your desired location and upload images to illustrate your articles. Or for something completely bespoke and tailored to your business, simply import your own html code. Read More