Content marketing strategy for business in 2016 (and beyond) needs to be effective. The modern day marketer’s time is almost exclusively – and in many cases is exclusively – taken up by deploying online campaigns. We need a Facebook presence, a Twitter presence, a presence on LinkedIn, Pinterest, Instagram and all the rest.
And here we find a problem – creating content isn’t always easy. In fact, it can be pretty time-consuming, which is why many businesses outsource. And even when the content – be it a new blog post, a product promotion, a competition, an email newsletter, a YouTube video or whatever – has been created, creating a strategy to ensure it gets shared as far and wide as possible isn’t the easiest thing to do in the world either.
There are so many things to consider: When is the best time to post? How many times a day/week/month/year should I post any one piece of content? Is the title optimised for the highest amount of clicks? Is the CTA (call to action) strong enough? What about the SEO (search engine optimisation)?
In short, when it comes to content marketing, there are many, many things that need to be just right to ensure that each piece we deliver returns the most valuable results. This is no mean feat – but thankfully there are a number of marketing tools out there that can help refine our efforts to a keen art form.