Social networking has stormed the nation in recent years and has become an integral part in many business’s marketing strategies.
Although many social networking sites are primarily aimed at end consumers, most offer an opportunity for businesses to effectively promote their products and services too.
In the UK, there are now hundreds of social networking sites – some operating as blog platforms within niche sectors. Below is an overview of the most popular social networking sites that could help you raise awareness of your brand and products as part of your digital marketing plan.
It’s worth remembering that only a few of the social networks reviewed might be suitable for your business, so don’t feel you need to be active on all of the platforms all of the time. It’s about finding what works best for your business and marketing needs.
Facebook is one of the most popular social networking sites today with around 32.5 million users in the UK and 1 billion users worldwide.