Posts tagged with "Google+"

Tips To Boost Social Media Engagement

If you work in the field of marketing, chances are you are well aware of the crucial importance of social media for your business. Real-time interaction plays a key role in brand awareness, visibility and reputation but managing all these can be very hard if you cannot engage your audience.

tips-to-boost-social-media-engagement-555x353-blog

Engagement doesn’t only mean the number of likes and followers a business has – what matters is the way consumers actually respond to your messages. There are various ways to boost engagement and what you should do mostly depends on your goals. However, there are a few things that will always do your social strategy good and they have been set out in a new infographic by Exact Target.

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How Social Media Competitions Influence Consumers

May 6, 2014

Social media is a hot topic these days, especially among marketers, who can no longer afford to ignore the power of social networks.

Influencing Consumers - Social Media Competitions

As marketers develop their social media skills, they are also boosting the level of consumer engagement with competitions, which can be a cost-effective way of creating brand awareness, generating new sales and improving customer loyalty.

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Facebook “most marketing friendly” Social Media Platform [Study]

29 April, 2014

Social media channels are great places to boost brand awareness, connect with specific audiences and drive traffic to key content. Each social media platform has its own benefits and downsides and each has its own unique audience.

Facebook Most Marketing Friendly Study

That’s why strategically choosing which social media outlet your brand should join is critical to ensure that you target your efforts towards the channels your potential customers use. It’s worth getting to know each network so that you can choose the best form for your particular message and content.
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Why You Should Be On Google+

March 15, 2014

Google+ used to be the new kid on the block and until recently it had been ignored by many.

Embrace Google+

But the network is one of the greatest marketing opportunities in the social media world and comes directly from online major Google, for free, which can give a brand a strong competitive edge by helping to boost engagement and improve search rankings.  here are some great reasons why you should embrace Google+ to improve your social media marketing.

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Google+ For Mobile Helps Businesses Stay Connected

Google+

Google+ is gaining popularity among businesses that are aware of the medium’s benefits when it comes to visibility and SEO. Those already on-board with their personal profile know that Google+ still has a long way to go to taste the fame enjoyed by Facebook and Twitter, but it seems that Google’s strategy is working in terms of getting online consumers’ attention, boasting 343 million active users already.

Google+

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Social Networking Websites To Help You Raise Brand Awareness

Social networking has stormed the nation in recent years and has become an integral part in many business’s marketing strategies.

Although many social networking sites are primarily aimed at end consumers, most offer an opportunity for businesses to effectively promote their products and services too.

In the UK, there are now hundreds of social networking sites – some operating as blog platforms within niche sectors. Below is an overview of the most popular social networking sites that could help you raise awareness of your brand and products as part of your digital marketing plan.

It’s worth remembering that only a few of the social networks reviewed might be suitable for your business, so don’t feel you need to be active on all of the platforms all of the time.  It’s about finding what works best for your business and marketing needs.

1.  Facebook

facebook.com

Facebook is one of the most popular social networking sites today with around 32.5 million users in the UK and 1 billion users worldwide.

Facebook

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