Posts tagged with "Social Media Marketing"

Cutting Through The Noise Of Social Media To Deliver Great Customer Service

Social media is a busy world, with more than 500 million tweets a day and 1.2 billion people using Facebook. It’s the virtual playground where people create, share and communicate content all the time and, while this gives brands a wide array of opportunities to boost their army of followers, it’s often the reason why they sometimes find it hard to decide what actually deserves their attention. There is just too much noise on social media and companies are increasingly challenged to respond as quickly and efficiently as they do via phone and e-mail.

caring-for-customers-in-a-noisy-social-media

Here’s how things in the social media customer service landscape currently trend, at least according to Five9. The call centre software expert recently compiled an infographic based on research carried out with the International Customer Management Institute (ICMI) that shows how both people and companies use (or don’t use) social media for customer service.

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Tips To Boost Social Media Engagement

If you work in the field of marketing, chances are you are well aware of the crucial importance of social media for your business. Real-time interaction plays a key role in brand awareness, visibility and reputation but managing all these can be very hard if you cannot engage your audience.

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Engagement doesn’t only mean the number of likes and followers a business has – what matters is the way consumers actually respond to your messages. There are various ways to boost engagement and what you should do mostly depends on your goals. However, there are a few things that will always do your social strategy good and they have been set out in a new infographic by Exact Target.

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World Cup Boosts User Activity On Social Media

June 17, 2014

The FIFA World Cup has been among the most eagerly anticipated events of 2014 and has not disappointed, but this year the experience promises to be a bit different.

World Cup 2014 - Social Media Survey

The main reason for that is the rise of mobile social media and the many football fans that will turn to various devices and channels to follow their favourite team and stay up-to-date with everything that happens during the tournament. This potentially impressive rise in user activity on social and mobile channels during the games makes many believe that Brazil will attract an even bigger number of viewers than the Olympics in Sochi.

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The Ultimate Guide To Creating Viral Social Media Content

June 3, 2014

What makes content go viral on social media? It’s a tricky question, but many marketing professionals are able to craft compelling content that gets plenty of shares every single time.

Perfect Viral Share

Figures from AOL and Nielsen suggest that more than 27 million pieces of content are shared online every day. With so much information, it’s astonishing that any piece of content gains enough popularity to go viral.

Gryffin Media believes that use of “the right balance of ingredients” is at the core of creating shareable content. This means addressing the right emotions, picking the right format and length for your content and employing the right visuals. The online marketing specialist has delved more deeply into the subject, presenting in an infographic the key elements of a viral social media post.

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Tips For Social Media Success From The Pros

May 29, 2014

Marketers are tapping various social media channels to boost traffic to their websites, to turn strangers into customers and promoters of their business and to spur greater engagement on these networks. Sometimes their methods work, but sometimes they fall flat.

Pro Tips For Social Media Success

ReferralCandy recently looked at the advice put forward by marketing strategist, speaker and best-selling author Jay Baer, setting out some of the most essential points from his Social Pros All-Stars book in which he interviewed 27 top enterprise digital marketers.

Before anything else, take time to build a presence on social media. Today, being on Twitter, for instance, is akin to maintaining a web page ten years ago. Social networks are a medium that marketers can no longer ignore.

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Top Tools For Managing Social Media Accounts

May 26, 2014

You might be one of the many brands already using social media to promote their business and you’ve probably come to realise its power to boost user engagement, loyalty and profits.

14 Tools for Managing Social Media

But you might also be one of those brands that never find the time to nurture their social media presence and get real benefit from using the medium. Automating certain elements of the process could be the solution to cutting the time your marketing strategy requires and getting things right more quickly.

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2014 Social Media Trends – Infographic

May 15, 2014

Social media is now part of the marketing mix of most companies, from small organisations to large enterprises.

Social Media Trends 2014

They tweet on Twitter or post content on Google+, share images on Instagram and Pinterest, nurture their Facebook and LinkedIn profiles or post videos on Vine and YouTube. But despite often being active on more than one social media platform, many marketers are still anxious about the relatively unsatisfactory outcomes they get from their social media efforts.

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How Social Media Competitions Influence Consumers

May 6, 2014

Social media is a hot topic these days, especially among marketers, who can no longer afford to ignore the power of social networks.

Influencing Consumers - Social Media Competitions

As marketers develop their social media skills, they are also boosting the level of consumer engagement with competitions, which can be a cost-effective way of creating brand awareness, generating new sales and improving customer loyalty.

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Facebook “most marketing friendly” Social Media Platform [Study]

29 April, 2014

Social media channels are great places to boost brand awareness, connect with specific audiences and drive traffic to key content. Each social media platform has its own benefits and downsides and each has its own unique audience.

Facebook Most Marketing Friendly Study

That’s why strategically choosing which social media outlet your brand should join is critical to ensure that you target your efforts towards the channels your potential customers use. It’s worth getting to know each network so that you can choose the best form for your particular message and content.
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Social Media, Your Business and the Law

April 24, 2014

With social networking spreading around the world at remarkable speed and becoming a key platform for communication with consumers, an increasing number of companies are adding social channels to their marketing mix, recent figures reveal.

Social Media - Business - Law

Today, 89% of companies use social media to increase their brand exposure, while two-thirds tap social platforms to boost traffic.

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How Women And Men Use Social Media And Mobile

April 8, 2014

Social media and mobile technology now play a vital role in every aspect of our lives, serving as a natural extension of any digital presence.

Women and Men Social Media and Mobile

As the world continues to embrace the two channels, the ways we use social networks and the mobile web are becoming clearer and now there is a considerable amount of data on consumers’ general habits, what they like and what they want from brands. Less is known about how exactly consumers’ habits and preferences differ.

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Guide To Social Media Success In 2014

April 1, 2014

Social media helps businesses reach their audiences, but many are still reluctant to get on board and go where their potential clients are.

Social Media Marketing - myCloud Media

The time to take this step is now, given consumers’ increasing use of social networks that are rapidly replacing traditional channels to become their preferred method for interacting with each other and with brands.

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Why Pinterest Is The Right Network For Marketing Your Business In 2014

Pinterest Grows to Become Major Player

February 5, 2014

Pinterest has been making waves in the social media space in the past few years but 2013 was definitely a year to remember for the photo-sharing website after it lined up next to big names in the field such as Facebook and Google. This was a great achievement for the network, which has been quietly developing from a website for sharing pictures and recipes to a major player in the world of social media marketing, especially in the areas of e-commerce and retail.

Pinterest Social Media Marketing 2014

Pinterest is now responsible for 41% of e-commerce traffic coming from social media channels, and the average value of an e-commerce order of a Pinterest user stands at $179 against $80 for Facebook and $69 for Twitter. These findings suggest that the network is rapidly gaining traction to become a major threat to the dominance of the most popular social media channels.

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