Want to see how myCloud Media can help your business?
Thank you for contacting us.
We will reply to you in the next 24-48 hours.
A brand is defined as ‘a person’s perception of a product, service, experience, or organisation’. It’s not the logo, identity or product.
Branding is about creating and shaping the brand according to how you want your brand to be perceived.
A brand’s identity is represented by its visual components (the name, logo, strapline, colour scheme and so on), so that the ‘who it is’ is recognisable. It’s the combination of your brand’s value and what your organisation has to offer. It’s what separates you from the competition and it needs to be memorable.
Your website is the perfect place to showcase your brand identity but it needs careful planning.
Consider what makes your brand memorable to your target customers and make sure you demonstrate this through the visual components and features on your website.
Focus on your core message. What is it – and how can you communicate this clearly and accurately? Think about the outcomes your potential customers desire when choosing your brand. Will your website appeal to their needs?
l is important in brand identity, so make sure you stick with your logo, fonts and colour schemes throughout.
Make your logo stand out. It needs to be clearly visible – a high-quality image with plenty of white space around it. Check that your eye goes to it straight away on the webpage. Is it large enough? Is it in the right place? Is the colour saturation strong enough?
Choose images that reflect your brand values. If you can, use bespoke high-quality photos of your organisation – products, people, places. Make sure they’re relevant to the brand identity and that the colours harmonise.
Establishing a brand identity means you can highlight your CTAs (calls to action).
Use the brand identity to make your CTA (calls to action) stand out on the page. They should be free from clutter and the eye should be drawn to them. Brand the CTA buttons, too. Use colours, fonts and shapes that match your brand and brand the click buttons too. Make it easy for visitors to click!
Having the right brand identity boosts sales
A strong brand identity differentiates you from your competitors
A solid brand identity helps to build customer loyalty across your business
Strong branding directly impacts your profitability
myCloud media’s brand identity service will:
Use the quick links below to go the Service pages and find out more...
Thank you for contacting us.
We will reply to you in the next 24-48 hours.
30 Years of the World Wide Web and the Different Generations of Digital
It was August 1991 when CERN scientist Tim Berners-Lee publicly announced his automated information-sharing system, known as the World Wide Web.
How to TARGET your Ideal Customers for Retention and Repeat Sales
Marketing? Check. Conversion? Check. Sales? Check.
At this point in the game – when a customer commits and purchases a product or service – many organisations pat themselves on the back for a job well done.
Why The Right OFFERS Nurture The Right Marketing and Sales Leads
‘If you build it, they will come.’ That’s how the old saying goes. But in the land of lead generation and growth marketing, it doesn’t quite ring true, does it?
How do you REACH out and build relationships with new customers?
We say "people buy from people". But we specifically buy from people and companies we know, like and trust. Building familiarity with the right potential customers takes time, however, you can use a few key tried and tested digital strategies to reach your audience in quick and measurable ways.
POSITIONING Your Brand, Products Or Services To Solve Customers' Problems
No matter what industry you operate in, building influence and driving revenue always begins in the same way: by positioning your organisation or brand as a solution to your audience’s problem.
Discover Your Digital RAINMAKER Growth Score
We have teamed up with ScoreApp to launch our new RAINMAKER GROWTH scorecard. Designed to let you understand the key metrics to PROMOTE lead generation and sales growth for your business.
There Has Never Been A Better Time To Launch Your New Project Online
Thinking about starting a new business, or launching an exciting new project?
You’re not alone. 2020 saw the launch of 407,510 new projects in UK.
Your Business Has Pivoted In Lockdown, But Your Website Is Still Catching Up...
Business owners, does this sound familiar? Manufacturers, engineers, and tech firms have been among those most likely to have diversified during lockdown - here’s how to reflect changes through your digital presence.
How to Extend Your Reach With Off-Site SEO
Off-site SEO involves optimisation efforts that you undertake outside of your own website. It has multiple benefits, including boosting your search engine ranking, engaging with audiences across different channels, and helping to improve your visibility, credibility, trustworthiness, and industry authority.
5 Big Reasons Why Your Manufacturing Business Needs a Social Media Strategy
Social media needs a strategy. Efforts need to be driven by an in-depth understanding of customer preference. That understanding needs to encompass everything from channel selection to content type.
10 Secrets to Online Success for Start-Ups
As every entrepreneur knows (or should know, at least), success in the business world is never guaranteed. However, that doesn’t mean that whether or not you achieve your goals is all down to a roll of the dice.
Essential checklist of 22 top tips you need for business website development in 2021
There are a number of important things you should be doing to improve your digital presence. The global COVID-19 pandemic and lockdowns have fundamentally changed the way people use the internet to seek out businesses and to check out products and services they may want to buy.