Want to see how myCloud Media can help your business?
Thank you for contacting us.
We will reply to you in the next 24-48 hours.
Pay per click, or PPC, is an internet marketing model where businesses pay a fee every time someone clicks on one of their adverts.
One of the most popular forms of PPC is search engine advertising, where businesses can bid for an ad placement in that search engine’s sponsored links section so that when a user types a keyword or phrase into the search, that business will be among the top few companies on the resulting list. It’s what you see at the top of any search results – and is marked ‘Ad’.
Unlike other forms of advertising, you only pay if your ad is clicked and a potential customer visits your website and of course, if PPC is working well, the cost of that click is far outweighed by the financial benefits of attracting a new customer.
You’ll need to choose relevant keywords so that your ad appears in the search, and the landing page from your ad will need to be optimised with persuasive content and calls-to-action (CTAs) to encourage customers to make a purchase once they’ve landed.
It’s also important to create informative, intelligent and useful content as there’s a bonus if your PPC campaign is relevant and targeted too. Search engines are able to rate of the quality and relevance of your keywords, landing pages, and PPC campaigns and give them a ‘quality score’. Advertisers with a good quality score are charged less per click.
Of course, having set up a campaign it’s not enough to just leave it for months. PPC campaigns require regular analysis and maintenance to ensure their continued effectiveness. If you want to boost conversion rates you’ll need to keep growing and refining your list of keywords to keep your ad high in the ranking and increase traffic to your website, as well as modifying the content and CTAs of your landing pages so they align with individual search queries.
myCloud Media’s comprehensive PPC support package includes:
PPC marketing is one of the most measurable forms of marketing and it is important to take full advantage of this. The simplest way to track the effectiveness of a campaign is by its monitoring:
We establish campaign level settings, carry out keyword phrase analysis and selection, identify advertising networks, produce the ads and provide detailed weekly and monthly feedback reporting.
Use the quick links below to go the Service pages and find out more...
Thank you for contacting us.
We will reply to you in the next 24-48 hours.
Big Cogs France en Velo Cycle Challenge - Sponsorship Support
myCloud Media is delighted to be supporting the Big Cogs France en Velo cycle challenge and our MD, Tim Bennett, is part of the team taking on 1,600 kilometres and over 60,000 feet of climbing on their 11 day ride.
My Cloud Media wins the title of Best Corporate Website Building Company in Yorkshire
My Cloud Media is delighted to have won the title of Best Corporate Website Building Company in Yorkshire at the 2021 Corporate Vision Media Innovator Awards.
Why Up-To-Date Websites Generate More Sales Leads
If you have a website, then the chances are you already know that a digital presence is important. Hopefully, you know the importance of updating your website, too. For example, adding new content to keep your audience interested. But when was the last time you made sure your website was actually up to date?
30 Years of the World Wide Web and the Different Generations of Digital
It was August 1991 when CERN scientist Tim Berners-Lee publicly announced his automated information-sharing system, known as the World Wide Web.
How to TARGET your Ideal Customers for Retention and Repeat Sales
Marketing? Check. Conversion? Check. Sales? Check.
At this point in the game – when a customer commits and purchases a product or service – many organisations pat themselves on the back for a job well done.
Why The Right OFFERS Nurture The Right Marketing and Sales Leads
‘If you build it, they will come.’ That’s how the old saying goes. But in the land of lead generation and growth marketing, it doesn’t quite ring true, does it?
How do you REACH out and build relationships with new customers?
We say "people buy from people". But we specifically buy from people and companies we know, like and trust. Building familiarity with the right potential customers takes time, however, you can use a few key tried and tested digital strategies to reach your audience in quick and measurable ways.
POSITIONING Your Brand, Products Or Services To Solve Customers' Problems
No matter what industry you operate in, building influence and driving revenue always begins in the same way: by positioning your organisation or brand as a solution to your audience’s problem.
There Has Never Been A Better Time To Launch Your New Project Online
Thinking about starting a new business, or launching an exciting new project?
You’re not alone. 2020 saw the launch of 407,510 new projects in UK.
How to Extend Your Reach With Off-Site SEO
Off-site SEO involves optimisation efforts that you undertake outside of your own website. It has multiple benefits, including boosting your search engine ranking, engaging with audiences across different channels, and helping to improve your visibility, credibility, trustworthiness, and industry authority.
10 Secrets to Online Success for Start-Ups
As every entrepreneur knows (or should know, at least), success in the business world is never guaranteed. However, that doesn’t mean that whether or not you achieve your goals is all down to a roll of the dice.
Essential checklist of 22 top tips you need for business website development in 2021
There are a number of important things you should be doing to improve your digital presence. The global COVID-19 pandemic and lockdowns have fundamentally changed the way people use the internet to seek out businesses and to check out products and services they may want to buy.