Want to see how myCloud Media can help your business?
Thank you for contacting us.
We will reply to you in the next 24-48 hours.
One of the most popular forms of PPC is search engine advertising, where businesses can bid for an ad placement in that search engine’s sponsored links section so that when a user types a keyword or phrase into the search, that business will be among the top few companies on the resulting list. It’s what you see at the top of any search results – and is marked ‘Ad’.
Unlike other forms of advertising, you only pay if your ad is clicked and a potential customer visits your website and of course, if PPC is working well, the cost of that click is far outweighed by the financial benefits of attracting a new customer.
You’ll need to choose relevant keywords so that your ad appears in the search, and the landing page from your ad will need to be optimised with persuasive content and calls-to-action (CTAs) to encourage customers to make a purchase once they’ve landed.
It’s also important to create informative, intelligent and useful content as there’s a bonus if your PPC campaign is relevant and targeted too. Search engines are able to rate of the quality and relevance of your keywords, landing pages, and PPC campaigns and give them a ‘quality score’. Advertisers with a good quality score are charged less per click.
Of course, having set up a campaign it’s not enough to just leave it for months. PPC campaigns require regular analysis and maintenance to ensure their continued effectiveness. If you want to boost conversion rates you’ll need to keep growing and refining your list of keywords to keep your ad high in the ranking and increase traffic to your website, as well as modifying the content and CTAs of your landing pages so they align with individual search queries.
myCloud Media’s comprehensive PPC support package includes:
PPC marketing is one of the most measurable forms of marketing and it is important to take full advantage of this. The simplest way to track the effectiveness of a campaign is by its monitoring:
We establish campaign level settings, carry out keyword phrase analysis and selection, identify advertising networks, produce the ads and provide detailed weekly and monthly feedback reporting.
Use the quick links below to go the Service pages and find out more...
Thank you for contacting us.
We will reply to you in the next 24-48 hours.
How To Put Together A Solid Marketing Plan… Even If You Hate Marketing
As a Yorkshire digital marketing agency, we work with businesses across multiple industries – often industries that are traditionally ‘offline’ – to help them expand into the digital space.
ReachDeck Partnership Spotlight
"1 in 5 of the UK population have impairments or disabilities, so I am delighted to be partnering with TextHelp to promote the new ReachDeck website accessibility tool to support digital inclusivity," says Tim Bennett - MD, myCloud Media.
10 Common B2B Content Marketing Mistakes and How To Avoid Them
Do you ever feel like your content isn’t quite doing what it’s supposed to? You’re not alone.
Top 3 Buyer Personas for Tech Companies
Successful businesses understand the importance of using content to guide their customers along the buying journey. Here we look at the top 3 buyer personas for Tech companies.
The Secret To Creating Content Your Audience Wants
How can you create great content that your audience really wants to see? Here are a few top tips...
5 Ways Marketing Automation Has Made Marketing Easier
Marketing automation is no longer just a nice thing to have. For many of us, the potential of digital marketing is growing a lot quicker than our hiring budgets.
10 Secrets to Online Success for Start-Ups
As every entrepreneur knows (or should know, at least), success in the business world is never guaranteed. However, that doesn’t mean that whether or not you achieve your goals is all down to a roll of the dice.
How a Great Website Can Make Your Company a Superstar
Did you know that an estimated 37% of businesses still don’t have a website? If you’re one of them, you might be wondering if that’s a problem. And unfortunately, the answer is ‘yes’. Especially right now.
3 Tips for Effective Measurement in Digital Marketing
If you’re investing in digital marketing, then you want to be sure that it’s working, right? Of course you do. But how can you tell whether or not your efforts are paying off?
Essential checklist of 22 top tips you need for business website development in 2021
There are a number of important things you should be doing to improve your digital presence. The global COVID-19 pandemic and lockdowns have fundamentally changed the way people use the internet to seek out businesses and to check out products and services they may want to buy.