Want to see how myCloud Media can help your business?
Thank you for contacting us.
We will reply to you in the next 24-48 hours.
The terms UX and UI are often used interchangeably but they mean different things.
UX design is a ‘human-first’ way of product design, where the user experience ‘encompasses all aspects of the end-users interaction with the company, its services, and its products’.
Its ultimate aim is to create easy, efficient, relevant, and all-round pleasant experiences for the user by identifying and solving user problems whatever the product. Good UX design for a website has to consider how the user’s experience makes that user feel. Is it easy for them to accomplish their desired tasks? For example: can they find the information they need quickly or can they make purchases easily? It’s more about interaction and less about the visuals.
UI design applies only to digital interfaces; it’s about the look and feel of websites, apps or devices, their presentation and interactivity. Good UI design ensures that the user interface is as intuitive as possible – the icons and buttons, typography and colour schemes, spacing, imagery, and responsive design all need to be designed so the user doesn’t have to think too much. UI transfers the brand’s strengths and visual assets to a product’s interface, making sure the design is consistent, coherent, and aesthetically pleasing. Can you have one without the other?
It’s no good having a beautiful website with a gorgeous colour scheme and fabulous images if it’s not easy to use, nor a brilliant user-friendly website that no-one’s going to visit because it looks awful! Great UI can’t overcome poor UX and vice-versa.
So if you want your website to be one that continues to attract visitors and build relationships with potential customers, you’ll need to have your UX and UI spot on.
myCloud Media services include UX and UI design. Remember great UX and great UI combined =
Use the quick links below to go the Service pages and find out more...
Thank you for contacting us.
We will reply to you in the next 24-48 hours.
Discover Your Online Success Score
We have teamed up with ScoreApp to launch our new ONLINE SUCCESS scorecard. Designed to let you understand the key metrics to PROMOTE lead generation and sales growth for your business.
How to be an Effective Digital Content Creator with the Help of AI Tools
We all want to be effective digital content creators, don’t we? AI tools might just be the answer, but we still need a people-centric approach when developing our content marketing strategies.
POSITIONING Your Brand, Products Or Services To Solve Customers' Problems
No matter what industry you operate in, building influence and driving revenue always begins in the same way: by positioning your organisation or brand as a solution to your audience’s problem.
How do you REACH out and build relationships with new customers?
We say "people buy from people". But we specifically buy from people and companies we know, like and trust. Building familiarity with the right potential customers takes time, however, you can use a few key tried and tested digital strategies to reach your audience in quick and measurable ways.
Why The Right OFFERS Nurture The Right Marketing and Sales Leads
‘If you build it, they will come.’ That’s how the old saying goes. But in the land of lead generation and growth marketing, it doesn’t quite ring true, does it?
To MOTIVATE your Audience, the Cogs in the Sales Process Must Always be Turning
Optimising your digital efforts to attract and engage audiences is a great way to get them where they need to be: your website.
OPTIMISE for Success... Know What your Customer Wants and Understand What Works
Understanding the buyer journey is key to creating great campaigns that your prospective customers should – in theory – love.
How to TARGET your Ideal Customers for Retention and Repeat Sales
Marketing? Check. Conversion? Check. Sales? Check.
At this point in the game – when a customer commits and purchases a product or service – many organisations pat themselves on the back for a job well done.
How to Turn Customers into Advocates... It’s all About ENGAGEMENT
For those businesses that engage effectively with their customers following a sale, they could be transforming buyers into advocates.