Marketing Automation

30 Years of the World Wide Web and the Different Generations of Digital

It was August 1991 when CERN scientist Tim Berners-Lee publicly announced his automated information-sharing system, known as the World Wide Web.

How to TARGET your Ideal Customers for Retention and Repeat Sales

Marketing? Check. Conversion? Check. Sales? Check.
At this point in the game – when a customer commits and purchases a product or service – many organisations pat themselves on the back for a job well done.

Why The Right OFFERS Nurture The Right Marketing and Sales Leads

‘If you build it, they will come.’ That’s how the old saying goes. But in the land of lead generation and growth marketing, it doesn’t quite ring true, does it?

How do you REACH out and build relationships with new customers?

We say "people buy from people". But we specifically buy from people and companies we know, like and trust. Building familiarity with the right potential customers takes time, however, you can use a few key tried and tested digital strategies to reach your audience in quick and measurable ways.

POSITIONING Your Brand, Products Or Services To Solve Customers' Problems

No matter what industry you operate in, building influence and driving revenue always begins in the same way: by positioning your organisation or brand as a solution to your audience’s problem.

Discover Your Digital RAINMAKER Growth Score

We have teamed up with ScoreApp to launch our new RAINMAKER GROWTH scorecard. Designed to let you understand the key metrics to PROMOTE lead generation and sales growth for your business.

There Has Never Been A Better Time To Launch Your New Project Online

Thinking about starting a new business, or launching an exciting new project?
You’re not alone. 2020 saw the launch of 407,510 new projects in UK.

Your Business Has Pivoted In Lockdown, But Your Website Is Still Catching Up...

Business owners, does this sound familiar? Manufacturers, engineers, and tech firms have been among those most likely to have diversified during lockdown - here’s how to reflect changes through your digital presence.

How to Extend Your Reach With Off-Site SEO

Off-site SEO involves optimisation efforts that you undertake outside of your own website. It has multiple benefits, including boosting your search engine ranking, engaging with audiences across different channels, and helping to improve your visibility, credibility, trustworthiness, and industry authority.

5 Big Reasons Why Your Manufacturing Business Needs a Social Media Strategy

Social media needs a strategy. Efforts need to be driven by an in-depth understanding of customer preference. That understanding needs to encompass everything from channel selection to content type.

10 Secrets to Online Success for Start-Ups

As every entrepreneur knows (or should know, at least), success in the business world is never guaranteed. However, that doesn’t mean that whether or not you achieve your goals is all down to a roll of the dice.

Essential checklist of 22 top tips you need for business website development in 2021

There are a number of important things you should be doing to improve your digital presence. The global COVID-19 pandemic and lockdowns have fundamentally changed the way people use the internet to seek out businesses and to check out products and services they may want to buy.